The Original is a brand that is coveted for its promise of innovative designs, exemplary quality of workmanship and trust that spans over 156 years. Our brand has been synonymous with jewellery for weddings, celebrations and festive occasions as well for everyday wear for young India that has electric taste and seeks jewellery that is aspirational. Our enduring collection of aesthetically designed pieces epitomises the spirit of femininity, elegance and grace.
Inspired by our legacy and by staying true to the values of trust, quality and craftsmanship that we have inherited, we have carved a niche for ourselves. We have been at the forefront of designing traditional as well as contemporary collections and are trendsetters setting benchmarks of excellence in all that we do.
Every jewellery piece comes with a buyback guarantee. We were the first in India to promote the concept of lightweight precious jewellery, offer lifetime buyback on gold and diamond jewellery, provide certified solitaire diamonds and introduce 100% BIS hallmarked 22 karat gold jewellery. Our pioneering focus is also reflected in the overall professional working environment in our Company and is visible in the high standards of corporate, transparency in reporting and ethical business practices we adopt.